Why Did Instagram Stories Get Bigger

Instagram Stories have become a massive hit since their introduction in 2016. As an avid user of the platform, I couldn’t help but notice how Stories have taken over my feed and become an integral part of the Instagram experience. In this article, I will delve deep into the reasons behind the immense success and growth of Instagram Stories.

Engaging and Authentic Content

One of the reasons why Instagram Stories have gotten bigger is because they offer a unique way for users to share engaging and authentic content. Unlike the carefully curated posts that appear on our profile grids, Stories allow us to capture and share spontaneous moments of our lives. Whether it’s a behind-the-scenes glimpse of a vacation, a funny video of a pet, or a quick tutorial, Stories provide a platform for real-time and unfiltered content.

Additionally, the ephemeral nature of Stories adds a sense of urgency and FOMO (fear of missing out) for viewers. Since Stories disappear after 24 hours, users are more likely to tune in regularly to see what their friends and favorite accounts are up to. This creates a sense of anticipation and encourages users to stay engaged with the platform.

Interactive and Fun Features

Instagram Stories introduced a range of interactive and fun features that have contributed to their popularity. From stickers and GIFs to polls and question boxes, these interactive elements allow users to express themselves in creative ways and foster engagement with their audience. I personally enjoy using these features to make my Stories more interactive and enjoyable for my followers.

Furthermore, Instagram’s continuous updates and additions to the Stories feature have kept users hooked and excited about the platform. Features like Boomerang, Superzoom, and Music Stickers have made it easy to create captivating and entertaining content within seconds. These features not only enhance the storytelling experience but also encourage users to experiment and have fun with their Stories.

Discoverability and Exposure

Another reason for the significant growth of Instagram Stories is their discoverability and exposure. When someone posts a Story, it appears at the top of their followers’ feeds, ensuring maximum visibility. This prime placement gives users a greater chance of catching their audience’s attention and driving engagement.

Moreover, Instagram’s Explore page has played a pivotal role in amplifying the reach of Stories. The Explore page showcases curated content based on users’ interests, and Stories have become an integral part of this discovery experience. This increased exposure can be instrumental in growing one’s following and expanding their reach beyond their immediate circle of followers.

A Shift in User Behavior

The rise of Instagram Stories can also be attributed to a shift in user behavior. With the increasing popularity of ephemeral content on platforms like Snapchat, users have embraced the idea of sharing moments that don’t necessarily need to be permanently documented on their profiles. This change in mindset has made Stories the preferred medium for sharing casual, everyday moments without the pressure of creating a meticulously curated feed.

Furthermore, the rise of vertical video consumption on mobile devices also aligns perfectly with the format of Stories. As users spend more time on their smartphones and engage with content in a vertical orientation, Instagram Stories provide a seamless and immersive viewing experience.


It’s evident that Instagram Stories have become bigger due to a combination of factors. The platform’s ability to provide engaging and authentic content, coupled with interactive features and increased discoverability, has fueled the immense popularity of Stories. As user behavior continues to evolve and social media platforms adapt to changing trends, it will be fascinating to see how Instagram continues to innovate and keep its Stories feature at the forefront of the social media landscape.