What Ratio Is Instagram Reels

Instagram Reels is a popular feature on the Instagram platform that allows users to create and share short videos. As an avid user of Instagram, I was intrigued by this new addition and wanted to dive deeper into understanding the aspect ratio used in Instagram Reels. So, in this article, I will explore what ratio is used in Instagram Reels and provide some personal insights along the way.

Understanding Aspect Ratio

Before we delve into the specific aspect ratio of Instagram Reels, let’s first understand what aspect ratio means. In simple terms, aspect ratio refers to the proportional relationship between the width and height of an image or video. It determines the shape and size of the media displayed on our screens.

Most videos and images have a standard aspect ratio of 16:9, which means that the width is 16 units and the height is 9 units. However, Instagram Reels takes a different approach.

The Unique Aspect Ratio of Instagram Reels

When it comes to Instagram Reels, the aspect ratio used is 9:16, which is a vertical-oriented format. In other words, the height is 9 units and the width is 16 units. This vertical orientation is optimized for viewing on smartphones, as most users hold their phones upright when scrolling through their Instagram feeds.

By using a 9:16 aspect ratio, Instagram Reels utilizes the full height of the smartphone screen, providing an immersive viewing experience. This format also ensures that the videos take up the maximum space on the screen, capturing the viewer’s attention.

Personal Commentary

I must say, as someone who loves watching Instagram Reels, the vertical aspect ratio makes a lot of sense. It allows me to fully engage with the content without any distractions. The videos feel more intimate and immersive, as if I’m having a one-on-one experience with the creator.

Moreover, the vertical orientation is perfectly aligned with how we hold our phones naturally. It eliminates the need to rotate the device or strain our necks to watch videos in landscape mode. This user-friendly design choice by Instagram significantly enhances the overall user experience.

Creating Content for Instagram Reels

As a content creator, understanding the aspect ratio of Instagram Reels is crucial for producing visually appealing and professional-looking videos. When shooting or editing videos for Instagram Reels, it’s essential to keep the 9:16 aspect ratio in mind, ensuring that your content fits seamlessly within the vertical frame.

There are various video editing apps and software available that allow you to adjust the aspect ratio of your videos. Additionally, you can also use the native editing tools within the Instagram app itself to crop or resize your videos to fit the Instagram Reels format.


Instagram Reels, with its unique 9:16 aspect ratio, offers a captivating and immersive viewing experience. The vertical orientation optimizes the space on smartphone screens and aligns perfectly with how we naturally hold our devices. As a content creator, it’s crucial to understand and adapt to this aspect ratio to create visually appealing and engaging Instagram Reels content.

So, the next time you’re scrolling through Instagram and come across an intriguing Reels video, take a moment to appreciate the thoughtful design choices that enhance your viewing pleasure.