What Happens When You Merge Two Facebook Pages

Have you ever found yourself managing multiple Facebook pages for the same business or brand? It can be quite overwhelming and time-consuming to keep track of all the content, interactions, and analytics for each page. Luckily, Facebook offers a solution to this problem – merging two Facebook pages into one. In this article, I will explain what happens when you merge two Facebook pages and share my personal experience and insights.

The Process of Merging Facebook Pages

Merging two Facebook pages involves combining the content and followers of two separate pages into one unified page. This process can be especially useful if you have duplicate or redundant pages that are confusing for your audience. To initiate the merging process, you need to have admin access to both pages and ensure that they have similar names or represent the same entity.

Once you have verified the eligibility for merging, follow these steps:

  1. Go to the page you want to keep as the main page. This will be the page that remains after the merge.
  2. Click on the “Settings” tab at the top right corner of the page.
  3. Scroll down to the “General” section and click on “Merge Pages.”
  4. A pop-up will appear asking you to enter the name or URL of the page you want to merge. Type in the name or URL of the page you want to merge into the main page.
  5. Select the correct page from the search results and click on “Merge.”
  6. Facebook will review your request for merging and, if approved, the content and followers from the secondary page will be transferred to the main page.

It’s important to note that the merging process is irreversible, so make sure to choose the main page wisely and double-check all the details before proceeding.

What Happens to Content and Followers?

Now that you know how to merge Facebook pages, let’s dive into what actually happens to the content and followers during the merging process.

Content

All the posts, photos, videos, and other content from the secondary page will be transferred to the main page. This means that any content that was previously exclusive to the secondary page will now be available on the main page, helping to consolidate your online presence.

However, it’s important to note that not all content will be merged seamlessly. Facebook’s algorithms will compare the content on both pages, and in cases where there are duplicated or similar posts, only one version will be kept. It’s a good idea to manually review your content after the merge and make any necessary adjustments or additions.

Followers

The followers or fans of the secondary page will automatically become followers of the main page after the merge. This is a great advantage as it eliminates the need for your audience to follow multiple pages and ensures that they receive all the updates and information in one place.

It’s worth mentioning that if there are any followers who were already following both pages, they will only count as one follower on the merged page. This helps to avoid duplication and keep your follower count accurate.

My Personal Experience

As a social media manager, I recently had the opportunity to merge two Facebook pages for a client. They had multiple pages for different locations of their business, which was causing confusion among their customers. By merging the pages, not only did we streamline their online presence, but we also saw an increase in engagement and reach.

During the process, I ensured that both pages had similar names and verified that I had admin access to both. After initiating the merge, it took a few days for Facebook to review and approve the request. Once approved, all the content and followers from the secondary page seamlessly transferred to the main page. It was a relief to see that no content or followers were lost during the merge.

After the merge, I spent some time reviewing and organizing the content to ensure consistency and to avoid any duplicate or repetitive posts. I also communicated the merge to the followers of both pages through a dedicated post, ensuring that they were aware of the change and encouraging them to follow the newly merged page.

Conclusion

Merging two Facebook pages can be a beneficial solution for businesses, brands, or organizations that have multiple pages. It allows you to consolidate your online presence, streamline your content management, and provide a unified experience for your audience.

When merging pages, remember to follow the correct process, double-check the details, and review the content after the merge. Also, take the time to communicate the merge to your followers so that they are aware of the change and can continue to support your page.

If you find yourself in a situation where merging pages would be beneficial, don’t hesitate to go ahead and take advantage of this feature provided by Facebook. It’s a great way to simplify your social media management and enhance your online brand presence.