How To Upload Higher Quality Videos To Facebook

Have you ever uploaded a video to Facebook and felt disappointed with the quality? I certainly have. It can be frustrating to see your carefully crafted video lose its crispness and clarity once it’s uploaded to the platform. But fear not, because in this article, I will share with you some tips and tricks on how to upload higher quality videos to Facebook, so that your videos can shine and leave a lasting impression on your audience.

Understanding Facebook’s Video Compression

Before we dive into the steps to upload higher quality videos, it is important to understand why Facebook compresses videos in the first place. Facebook compresses videos to reduce file size, making it easier to store and stream them on their platform. However, this compression can cause a loss in video quality, which is what we aim to tackle.

Shoot and Edit in High Resolution

The first step to uploading higher quality videos starts before you even hit the upload button. When shooting videos, make sure to use a camera or smartphone that has the capability to capture high-resolution footage. The higher the resolution, the more detail and clarity your video will retain after it’s uploaded to Facebook.

Additionally, when editing your videos, it’s essential to export them in the highest quality possible. Choose a video editing software that allows you to export in formats such as H.264 or HEVC (High-Efficiency Video Coding), as these formats maintain quality while reducing file size.

Optimize Video Settings for Facebook

Now that you have a high-quality video ready to be uploaded, it’s time to optimize your video settings specifically for Facebook. Start by choosing the right aspect ratio – Facebook supports both landscape (16:9) and vertical (9:16) videos. Selecting the appropriate aspect ratio ensures that your video will display correctly on both desktop and mobile devices.

Next, consider adjusting the bitrate of your video. This determines the amount of data used per second of video playback. Higher bitrates result in better quality, but they also increase file size. Aim for a bitrate that strikes a balance between quality and file size to ensure a smooth viewing experience for your audience.

Upload in HD

When you’re finally ready to upload your video to Facebook, be sure to select the HD (High Definition) option. This will ensure that your video is displayed in the highest quality available on the platform. Keep in mind that HD uploads may take longer, so be patient while the video is being processed.

Consider Third-Party Tools

If you’re looking to take your video quality to the next level, you can also consider using third-party tools specifically designed to optimize videos for Facebook. These tools often offer advanced settings and features that allow you to fine-tune your video’s quality and compression. Some popular options include Adobe Media Encoder, HandBrake, and


Uploading higher quality videos to Facebook doesn’t have to be a daunting task. By shooting and editing in high resolution, optimizing video settings, selecting the HD option, and exploring third-party tools, you can ensure that your videos stand out from the rest and showcase your content in the best possible light. So go ahead, give these tips a try, and let your videos shine on Facebook!