How To Setup Facebook Pixel

Setting up Facebook Pixel is an essential step for anyone looking to track and measure their website’s performance on Facebook. As a digital marketer, I can attest to the immense value that Facebook Pixel brings to the table. Not only does it provide valuable insights into user behavior and conversion tracking, but it also allows you to create highly targeted ad campaigns that can significantly boost your business’s success.

What is Facebook Pixel?

For those who are new to the concept, Facebook Pixel is a piece of code that you place on your website. It works by tracking user interactions and gathering data on their behavior. This information can then be used to optimize your Facebook ads, create custom audiences, and even track conversions.

Let me guide you through the process of setting up Facebook Pixel:

Step 1: Create a Facebook Pixel

The first thing you need to do is to create a Facebook Pixel. To do this, log in to your Facebook Ads Manager account, and navigate to the “Pixels” tab. Click on the “Create a Pixel” button, and give your pixel a name. Once you have named your pixel, click on the “Create” button, and you will be provided with a unique Pixel ID.

Step 2: Install the Facebook Pixel code on your website

Now that you have created your Facebook Pixel, it’s time to install the code on your website. There are multiple ways to do this, depending on your website platform:

  • If you are using a website builder like WordPress or Wix, you can install the Facebook Pixel using a plugin or an integrated feature. Simply search for “Facebook Pixel” in the respective plugin directory or settings panel, and follow the provided instructions.
  • If you have a custom-built website, you will need to manually insert the Facebook Pixel code into the header section of your website’s HTML. This can be done by accessing your website’s code editor or contacting your web developer for assistance.

Once you have successfully installed the Facebook Pixel code, it’s time to move on to the next step.

Step 3: Set up Standard Events

Standard Events allow you to track specific actions that users take on your website, such as making a purchase or adding items to their cart. By tracking these events, you can gain a deeper understanding of user behavior and measure the effectiveness of your ads.

To set up Standard Events, you can either use Facebook’s Event Setup Tool or manually add the event code to the relevant pages on your website. The Event Setup Tool provides a user-friendly interface that guides you through the process, making it easier for non-technical users to set up events.

Step 4: Test and Verify

Once you have completed the setup process, it’s crucial to test and verify that your Facebook Pixel is working correctly. Facebook provides a Chrome extension called “Facebook Pixel Helper” that allows you to check if the Pixel is firing correctly on your website. Install the extension and navigate to your website. The Pixel Helper will display information about your Pixel and any events that are being tracked.


Setting up Facebook Pixel is a straightforward process that can have a significant impact on your Facebook advertising campaigns. By tracking user behavior, optimizing your ads, and measuring conversions, you can make data-driven decisions that drive business growth. So, don’t wait any longer – take the necessary steps to set up Facebook Pixel and unlock the full potential of your Facebook advertising efforts.