How To Make Videos On Pinterest

Today, I want to share with you my personal experience and tips on how to make videos on Pinterest. As someone who loves creating and sharing content, I have found Pinterest to be a fantastic platform for showcasing my videos. Whether you are a blogger, a small business owner, or simply someone who wants to share their creativity with the world, Pinterest can be a valuable tool for reaching a wider audience.

Getting Started

The first step to making videos on Pinterest is to create a business account. This will give you access to additional features and analytics that can help you track the performance of your videos. If you already have a personal account, you can easily convert it to a business account. Simply go to your settings and select “Upgrade to a business account.”

Choosing the Right Video Format

When it comes to creating videos for Pinterest, it’s important to choose the right format. Pinterest recommends using vertical videos with an aspect ratio of 9:16. This format takes up more space on the screen and provides a better user experience for mobile users, who make up the majority of Pinterest’s audience.

Creating Engaging Content

Now that you have your account set up and your video format chosen, it’s time to start creating your content. When making videos for Pinterest, it’s important to consider the platform’s unique audience and their interests. Pinterest users are often looking for inspiration, ideas, and tutorials. So, think about what kind of content will resonate with your audience and provide them with value.

For example, if you are a food blogger, you could create short recipe videos that showcase your delicious dishes. You could also create DIY tutorial videos if you are a craft blogger or beauty tutorial videos if you are a beauty influencer. The key is to create content that is visually appealing, informative, and easy to digest in a short amount of time.

Optimizing Your Videos

Once you have created your videos, it’s important to optimize them for maximum visibility on Pinterest. Here are a few tips to help you get started:

  1. Use eye-catching thumbnails: Choose an attention-grabbing thumbnail that accurately represents the content of your video.
  2. Add keywords: Include relevant keywords in your video title, description, and tags to help Pinterest categorize and recommend your videos.
  3. Add a compelling description: Write a captivating description that entices viewers to watch your video.
  4. Add a strong call-to-action: Encourage viewers to take a specific action, such as saving or sharing your video.

Promoting Your Videos

Now that you have optimized your videos, it’s time to promote them to reach a wider audience. Here are a few strategies you can try:

  • Pin your videos to relevant boards: Create boards that are specifically dedicated to your videos and pin them there. You can also pin your videos to existing boards that are relevant to your content.
  • Collaborate with other creators: Reach out to other Pinterest creators in your niche and see if you can collaborate on a video project. This can help you tap into their audience and gain more exposure.
  • Promote on other social media platforms: Share your videos on other social media platforms like Instagram, Facebook, or Twitter. This can help drive traffic to your Pinterest videos.


Making videos on Pinterest can be a fun and rewarding way to share your creativity and connect with a wider audience. By following these tips and strategies, you can create engaging videos that resonate with your viewers and make a lasting impression. So, go ahead and start creating your videos on Pinterest today!