I recently discovered a great little hack that allows you to seamlessly link your Etsy shop to Pinterest, making it easier for potential customers to discover and purchase your products. As a small business owner and Etsy seller myself, I’ve found this integration to be incredibly valuable in driving traffic and boosting sales. In this article, I’ll guide you through the process of linking your Etsy shop to Pinterest, providing step-by-step instructions and sharing my personal experience along the way.
Step 1: Set Up a Pinterest Business Account
The first step is to ensure you have a Pinterest business account. If you already have a personal Pinterest account, you can easily convert it to a business account by visiting the Pinterest Business website and following the prompts. Having a business account will give you access to valuable features and analytics that can help you track the success of your linked Etsy shop.
Step 2: Enable Rich Pins on Pinterest
Rich Pins are a special type of pin on Pinterest that includes extra information pulled from your Etsy shop, such as the product title, price, and availability. To enable Rich Pins, you’ll need to add some code to your Etsy shop’s website. Don’t worry, it’s easier than it sounds!
- Go to your Etsy shop’s settings and click on “Options.”
- Scroll down to the “Web Analytics” section and click on “Google Analytics.”
- In the “Google Analytics” section, you’ll find a box labeled “Additional JavaScript.” Copy and paste the code provided by Pinterest into this box.
- Save your changes and wait for Pinterest to validate your Rich Pins. This process can take up to 24 hours, but it’s usually much quicker.
Once your Rich Pins are validated, any pins created from your Etsy listings will automatically include the extra information, making them more informative and enticing to potential buyers.
Step 3: Create Pinterest Boards for Your Etsy Products
Now that you have your Pinterest business account set up and Rich Pins enabled, it’s time to start creating boards specifically for your Etsy products. Think of these boards as virtual shop windows, showcasing your products and attracting the attention of Pinterest users.
Create boards that reflect the different categories or themes of your Etsy shop. For example, if you sell handmade jewelry, you could create boards for “Necklaces,” “Bracelets,” and “Earrings.” Add high-quality images of your products to each board, along with relevant keywords and descriptions to improve discoverability.
Step 4: Link Your Etsy Listings to Your Pinterest Boards
Now comes the exciting part – linking your Etsy listings to your Pinterest boards! This step allows users who click on your Pinterest pins to be redirected directly to the corresponding product listing on your Etsy shop.
To link your Etsy listings to your Pinterest boards:
- Open the listing page on your Etsy shop.
- Click on the Pinterest share button (the red “Save” button with the white Pinterest logo).
- Choose the board where you want to save the pin.
- Add a keyword-rich description and click “Save.”
By linking your Etsy listings to your Pinterest boards, you create a seamless browsing experience for potential customers, making it easier for them to explore your products and make a purchase.
Conclusion
Linking your Etsy shop to Pinterest can have a significant impact on your online business. By following the steps outlined in this article, you can seamlessly integrate your Etsy listings into your Pinterest boards, attract more potential customers, and increase your chances of making sales. Remember to keep your boards organized, use high-quality images, and optimize your descriptions with relevant keywords to maximize your visibility on Pinterest.
Now, go ahead and give it a try! I’m confident that you’ll see positive results and enjoy the benefits of linking your Etsy shop to Pinterest.